Bubbling Up

At a time when activities and stress abound, the escape to the bath has never been more pronounced. While a warm soak is usually a welcome respite, many homeowners still crave the massaging waters of a jetted tub to soothe aching muscles and psyches.

The interest in freestanding soakers has allowed the tub to inch its way back into bathroom design. The bonus to that is the fact that many manufacturers provide a range of options that can be incorporated into the tub, allowing bathing to be elevated to a truly personalized experience.

Among the trends in spa baths are the following:

–Many soaking tubs include options that can be added, such as air injection, whirlpools and massage jets, all designed to customize the bathing experience.

–Several new technologies include tiny bubble enhancements that soften skin while providing a relaxing soak.

–The latest jetted systems employ technology that keeps the pipes cleaner and accessible for easier maintenance.

–Many spa tubs also incorporate elements such as mood lighting/chromatherapy and aromatherapy for greater relaxation.

–Ergonomics is key to comfort in the bath, and today’s tubs feature backrests, slanted designs and armrests to provide the body with the ultimate experience.

–Tub sizes are being adjusted to fit today’s bathrooms, with designs ranging from 60” to fit into standard tub spaces all the way up to fixtures that will fit two bathers comfortably.

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SEN to Host Design Sales Educational Program


Chicago, IL – SEN Design Group invites kitchen and bath designers and sales professionals to the Good-Better-Best Sales School, scheduled for September 8-9 at theMART in Chicago, IL. The GBB Sales School, sponsored by Custom Wood Products, Inc, Bridgewood Cabinetry and Exclusive Cabinet Agents LLC, will be conducted by SEN Design Group’s Senior Vice President, Dan Luck, an industry expert with over 43 years of experience.

The two-day program will deliver advancedtraining in the successful sales strategies that will help designers and sales professionals increase their gross profit margins by up to 40%. Participants will become proficient in the science of consumer decision-making, effectively drive the sale conversion and understand why the Good-Better-Best (GBB) selling system is so effective, according to SEN Design Group.

“As a cabinet rep wanting our dealers to maximize their sales and profitability, we are thrilled to be a partner in bringing this first class, impactful sales training program to the kitchen and bath industry,” says Vince Hodshire, principal of Exclusive Cabinet Agents, LLC.

“The GBB selling system leverages the prospect’s emotional engagement with the remodeling project,” says Luck. “Consumers like choice, but not too many choices. GBB pricing tiers remove the ‘to buy or not to buy’ step from the decision-making process.” Instead, it guides prospects through a pricing structure that offers a sense of empowerment. When consumers are presented with three options to choose from, most of them will select the middle option, which represents increased revenues.

“We at SEN Design Group seek to help businesses convert more sales and earn higher revenues,” adds Luck. “The GBB sales process has been proven to significantly increase gross profit margins, and this two-day program will give designers the most effective tools to achieve speedy closings.”

The regular tuition fee is $1,695 for this intensive two-day sales training program. Dealers who are part of a sponsor’s network can save $500, using a promotional code to register for $1,195. SEN members who have the SEN U annual education subscription as part of their membership can attend for under $300.

For additional information about the program and about membership, visit https://sendesigngroup.com.

The post SEN to Host Design Sales Educational Program appeared first on Kitchen & Bath Design News.

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