Manufacturers Examine Supply Stresses

The DPH manufacturer concentrates on quality product and superior customer service. We are expected to provide both at competitive prices and with as little friction as possible, and I would say, most of us do. However, as we’ve witnessed the ‘Amazoning’ of the marketplace, amplified by a pandemic world, DPH manufacturers are fighting to maintain stability between logical expectations and ‘the Amazon effect.’ While we all appreciate the convenience of an Amazon marketplace, not all products can be treated equally. Unlike some other industries, hardware, plumbing, appliances and lighting often have specific shipping, installation and service needs.

Manufacturers are often viewed simply as marketers and salespeople, but as you may have seen when visiting a factory, manufacturing is a multi-faceted and complex business. Manufacturers in the U.S. and around the world are more tightly bound together through raw materials, labor and freight than may appear from a finished product.

TIES THAT BIND

Raw Materials: These are tied to industries as varied as oil and microchips. Most can be, and are, sourced nationally, but some must be sourced internationally. The flow of these products is regulated by countries, politics and commerce vagaries all around the world. In a normal year, price increases are expected and applied where necessary. In a COVID year, price increases have been compounded by national and worldwide slowdowns in supply, and increases are reflecting the upheaval.

Ben Alliker of HamatUSA explains, “2020 was not kind to many parts of the construction industry, mainly due to increased demand and decreased supply. Appliances and lumber both faced an initial crunch, and appliances remain on short supply and long lead times. For many DPH manufacturers, it was a mixed bag. Kitchen products, unlike a shower valve or new freestanding tub filler, don’t require an extensive remodel project. It’s relatively easy to install a new kitchen sink and faucet into an existing kitchen. Because of a huge number of people staying home across the world, and the relative ease of installation, HamatUSA saw a huge spike in demand over the summer and into the fall for kitchen sinks and faucets – both in the U.S. and in foreign markets.”

Production and Inventory: For manufacturers, this is handled in a wide variety of ways. That is to say some manufacturers work on a made-to-order, just-in-time basis with very little inventory, while others continually produce and maintain large inventories. There are pros and cons to both, but both take deft skills to balance output with demand and costs with profit.

Freight Costs: Costs associated with shipping have skyrocketed. The freight industry has been working throughout the pandemic, putting themselves at risk, but also realizing their undeniable necessity to the buying public. Their charges are reflecting their increased importance. ‘Fuel surcharges’ have become more common. Most DPH manufacturers have decided to keep freight rates as stable as possible, absorb many increases and/or set free freight levels.

LABOR AND SERVICE

Returns and Restocks: There is no easy fix for returns and restocks, which have become a flash point. We know, stuff happens. We all want to make these transactions as painless as possible. However, returns in our segment are not as easy as logging on and printing off a return label or simply scanning a QR code. Returns and restocks are expensive for everyone and cannot be ‘solved’ by simply raising prices to try and speed up the process. The customer changed their mind? It happens. But a faucet, toilet, steam unit, drain or tub cannot simply be Rambo-taped back into its packaging and dropped off. Return transport, reception and inspection, repair (if necessary), repacking (if possible) and return to inventory are only a few of the things that need to happen to a return. But, let’s be honest. We all know that a consumer wants a new product, so reselling product is difficult and frowned upon. What can be done with returned goods in our industry? How many ways are there to reduce, reuse, recycle? Manufacturers are often caught in a difficult position to satisfy consumers even when issues are not manufacturing related.

“Absorbing the costs associated with returns would most likely come with a price increase,” says Barbara Kratus of Infinity Drain. “Ultimately, it’s the consumer who will pay for it in the end, whether it’s Prime delivery or no-questions-asked returns – just as they do now on Amazon or any other online retailer where it’s baked into the price.”

Harris Wattles of Amba Products adds, “Re-stock fees are put into place for a variety of reasons, and a price increase simply to help offset a reduction/elimination of restock fees is not the answer to the problem. Increasing our prices for this reason will only make it harder to compete with other brands, especially the low-cost companies that you frequently see on Amazon, further eroding a company’s image while likely pricing our products out of the market.”

Labor Costs: In manufacturing, these are more competitive than ever. Recruiting, hiring and retaining the best people at every position is not exclusively difficult to showrooms or agencies. Most jobs in DPH manufacturing are not on assembly lines, but rather require trade training or artistic skill.

“Production facilities (during COVID) had less time/resources available for new product production. As responsible suppliers, we had to initiate protocols to keep production teams safe and healthy,” Alliker explains. “That universally meant less people in the factory at one time, and different production schedules, and thus decreased production capacity. We have seen COVID-related delays to the supply chain for new components as they also deal with COVID realities.”

Service: This is the other main component to successful manufacturing. We all remember bad service when we encounter it, and good service doesn’t always get recognized but is expected at all levels. Good service can be a simple smiling voice or a clear instruction about how to turn something on and off. Good service to a consumer can be slowly walking through how to operate a control, or good service can become bad service by not changing out that same control, that is working properly, because the user doesn’t like how the control operates. There is a fine line between the customer always being right and easy, on-site solutions.

Labor Costs: These are now jungle competitive in the field. Skilled tradespeople have never been as busy as they are now. Product support for warranty issues or installation inspections is a critical component in the overall experience of a product offering. Your warranty can be 100 years, but if you can’t get a professional to a job site, it’s not worth much. And we are all dependent upon how professional and experienced the tradesperson working with us can be during the initial installation or follow up servicing.

“I think products that incorporate tech could inspire young people to enter the trades,” says Kratus. “There are incredible innovations in building materials! We have to tout that at all levels of the building process.”

Patrick Weidl of ThermaSol adds, “ThermaSol, like many of us, is reliant on two trades – plumbers and electricians – to install the products. Have their expectations changed? Yes, absolutely. To meet those expectations, we introduced virtual trainings as it relates to product knowledge, installation and general 101s.”

The web runs the world. It would be an understatement to say that the web has gotten us through a lot this past year and we have all learned new angles to using it. It has become indispensable to our everyday lives. You can order a car, a boat, a diamond necklace, your groceries, birdfeed, a towel bar or a potty, all from the phone in your hand.

But as we all know, the web is a catch-22 for everyone selling product, any product, around the world. Amazon and similar companies ruled the web pre-COVID but now all companies have improved their online presence either as a seller or simply as a store window showing off their skills and products. Today, if your store front isn’t well represented on the web, your brick and mortar isn’t going to get the attention it deserves.We’ve all become accustomed to checking out a product or business on the web before we head out to see it. A web search can be simply to see what kind of COVID protocols are in place or to actually see if the product you want is on display or to read reviews of that product or business. 

Web views and reviews are, without a doubt, a crucial component to the future of business.We’ve seen how reviews shape the perception of a product or company and how reviewers, paid and unpaid, can affect mom and pop start-ups, large corporations and government agencies, to name a few. The world watches and reads what everyone has to say about a product whether what is being said is true or valuable. They can literally make or break a business. So, we ask, should we raise our prices to be more ‘Amazon-like’?

It’s been a challenging time for all, but the future of construction and renovation is bright, and we are hopeful.
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Kimberly Frechette is the national sales manager at Americh Corporation. She has worked in manufacturing, distribution and sales in the bathroom segment for 30 years. Frechette has been involved with DPHA for 18 years and is a returning Board member.

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Adapting in a Changing Business Climate

Under normal circumstances, part of our job is to prepare plans for our clients to prime them for changes to their homes and lifestyles. Unfortunately, the pandemic crumbled remodeling hopes for many homeowners, and it had a serious effect on us as designers. First, we went from comfortably busy to zero in about two months. Then we were stagnant for almost a year. That dormancy was followed by a mind-boggling recovery, one that Eliot Sefrin, editor emeritus of KBDN, referred to as a “tectonic market shift.”

I survived the 2007-2009 recession and decided not to give in to the same negative feelings that plagued me until 2010. Instead, I used the pandemic downtime to work on my business, taking classes that had been on my bucket list for five years or more. At the same time, I read over 75 marketing books and white papers. It was not as gratifying as working with clients, but it was a major accomplishment.

Building, maintaining and marketing a unique brand reputation is challenging. There are excellent books and many courses to help us, but your choices need to be carefully considered. I learned the hard way during the recession and ended up wasting time and money on courses that didn’t work. During the pandemic, I avoided repeating the same mistakes.

Two exciting possibilities arose from free webinars recommended by acquaintances. Each marketing coach offered a new direction that sounded promising. One program is $3,500 and requires a commitment of at least six months. The other course costs over $10,000 and involves a year of classes. It’s easy to say “yes” to the compelling reasons the coaches present until we stop to think about our ROI. Curiosity helped me gain clarity to say “No” to the programs. Finally, I said “yes” to another customizable opportunity with great ROI possibilities.

NAVIGATING THE NEW NORMAL

Everyone is now adjusting to a new normal: higher remodeling investments and lower availability of labor and products. Homeowners are anxious to proceed with pandemic-delayed remodeling projects. Our 15-month business famine has become an overflowing feast.

In fact, home remodeling queries on Google went from 38% in March 2020 to 93% in March 2021. The annual Houzz survey verifies that home renovation spending increased 15% in the past year.

But will the trend continue or collapse?

Many variables will affect remodeling in the future, and all we can do as designers is perform our best every day, and stay on top of news reports about the economy, the pandemic and other fluid trends. Being prepared for change helps us cope with it. We can choose our course and correct it before a crisis happens by adapting to change.

The Harvard Business Review offered six tips about adapting to change: 1. Find humor in the situation; 2. Resist talking about your feelings; 3. Don’t stress out about stressing out; 4. Focus on your values instead of your fears; 5. Accept the past (and present) but fight for the future, and 6. Don’t expect stability.

COMPETING AND COMPARING

Competition is as fierce as ever in the design market, with more people entering our profession yearly. For example, 4,199 U.S. students graduated with interior design degrees in 2019. At that time, there were 77,900 interior designers in the nation. The average age of designers is 41 years. We’re all competing to build and maintain our brand reputation, make a living and grow our company (or the company that employs us).

I believe we do better when we compete against ourselves rather than competing against other people. Additionally, we do better when we don’t compare ourselves to others. But, admittedly, this is hard to do in today’s competitive world.

When I was attending design school, every assignment was necessary. I gave each one 115% of my effort, although I believed that others would receive a better grade. I wasn’t competing with them for a grade but rather comparing myself to them.

Before graduation, the faculty and students voted for one student to win the “Student Designer of the Year” award. I was shocked to win because, in my mind, everyone was more qualified than me. The woman who presented the award gave me fantastic advice: “Send press releases to the media.” That established my brand and my reputation, and it attracted clients and referral clients for years.

I continue to give at least 115% to everything I do. Clients’ goals become my goals. I’ve been fortunate to win design awards with this attitude. And while I don’t like to compare myself to other designers, it’s unavoidable. Marketing tools such as SEMRush, UberSuggest, BuzzFeed and Google Analytics provide helpful feedback by comparing me to competitors. It’s uncomfortable but necessary to gather and use this information that mainly relies on keywords we use. But, it’s just as important to not make it the focus of your work. We are each unique, and that should be celebrated!

GAINING THE EDGE

Prospective clients find us using specific keywords or phrases in Google, Bing or Yahoo. Search engines recommend us because we’ve used the same keywords or phrases in our websites, blogs and social media posts. Learning to use the right keywords is an art and a science. It challenges us to comply with specific secretive algorithms. Even Search Engine Optimization experts admit little knowledge about the data. Climbing to #1 of organic searches involves an investment of time and effort.

SEO is a broad subject that I’m still studying, a motivation to revise and write blogs with competitive terms. If your company can afford an SEO specialist, their fee will be $75-$150 per hour, which could add up to $1,500 a month (or more). You can also get monthly SEO services from companies like Fiverr for $14-$345 a month.

How do you know that you’re getting what you want?

Honestly, SEO isn’t a quick process and success isn’t guaranteed. Changes we make now may not show up in search engine results for four to six weeks or longer. To compete effectively, we have to know what keywords our competitors are using to help their ranking in the search engines. Finally, we have to compare ourselves to others who have: A well-known brand, an active website, an up-to-date blog and an active social media presence with good SEO use.

Competing with and comparing ourselves to others in our profession may be uncomfortable, but it’s necessary to adapt if we want to succeed. One of my favorite quotes rings true: “Success requires the ability to adapt. Only by being open to change will you have a true opportunity to get the most from your talent.” [Nolan Ryan]
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Diane Plesset, CMKBD, CAPS, NCIDQ is the principal of D.P. Design in Oregon City, OR and has over 35 years of experience as a kitchen and bath designer. She is the author of the award-winning book, THE Survival Guide: Home Remodeling, and has been the recipient of numerous design awards. Named a 2019 KBDN Innovator, Plesset has taught Western design to students of the Machida Academy in Japan and has a podcast, “Today’s Home.”

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Kitchen Displays Fresh, Transitional Style


Before

Designer Kelly Guinaugh of Interior Enhancement Group was enlisted for the task of updating a couple’s suburban Chicago kitchen shortly after completing a new kitchen for the same clients in their Florida home. The clients wanted a kitchen that would feel as airy and spacious as their vacation home, with improved workability, increased storage and better traffic flow.


After

By widening the entryway from the kitchen to the dining room, Guinaugh was able to create a feeling of spaciousness in the 350-sq.-ft. kitchen. New full-height pantries and cabinetry, as well as a wine cellar, were installed in order to provide plenty of storage. Increasing the width and height of the window over the sink also provided plenty of natural light to make the room feel open and fresh, while removing all soffits and installing taller upper cabinetry created the illusion of higher ceilings. A new, narrower island provides improved traffic flow and facilitates entertaining, and also features increased seating facing the scenic back yard. The end result: a fresh transitional space that flows well into the dining room and great room.

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What Story Are Your Financials Telling?

I have always had a burning desire to know how my business measured up to industry peers. Were we above average, middle of the pack or a bottom feeder?

Years ago, while moderating a workshop at KBIS, the workshop presenter invited me to join an industry-specific peer group that he was facilitating. Sensing this is where I could gain some perspective about my business, I accepted the invitation.

My first meeting had me sitting around a boardroom table with owners of eight other kitchen and bath businesses from different geographical areas. The format was simple: sharing information, issues and challenges, and poring over each other’s financial statements.

I arrived at this meeting confident, perhaps even a bit cocky; I knew my numbers. The feeling didn’t last. My peers were starting to ask rapid-fire questions about the financials. I found myself struggling to provide satisfactory answers. Embarrassment and insecurity quickly replaced confidence.

That experience taught me several things. Primarily, I need to spend more time with the financials to understand the relationship between the numbers and the information revealed, and that most kitchen and bath dealers/owners don’t fully understand the importance of their financial statements. The latter is because most have grown up on the design and selling side of the business.

As a business owner, it’s critical to comprehend and own the financial side of the business; otherwise, you may never realize the company’s full income and profit potential. While accountants and bookkeepers play an essential role, it’s the role of owners to learn the meaning of these financial statements and determine what should be done to improve company performance.

So, a little primary education in this arena will set the stage for understanding the crucial values derived from knowing what your financial statements are saying about the state of your business.

The Difference in Financial Statements

Financial statements are divided into three categories: Income Statement (also known as a Profit and Loss Statement), Balance Sheet and a Cash Flow Statement.

An Income Statement measures your company’s financial performance in the current year. It’s measured by how much revenue (sales) has been recorded versus how many expenses have been incurred to generate that revenue level; the difference – revenue minus expenses – is called Net Profit.

A Balance Sheet measures your company’s cumulative performance since the inception of the business. It’s measured by how many assets you have acquired over these years minus the liabilities incurred in the process; the difference (Assets – Liabilities) is called Net Worth. The net worth is derived from several components: initial capital, retained earnings and the current year’s net profit, which is the common link between the Income Statement and the Balance Sheet in any given year.

Cash Flow Statements provide a summary of how cash enters and leaves the company. It measures how well a business manages its cash. Cash is king. Cash is the lifeblood of any business, and how well it’s being managed needs to be documented.

Cash and Accrual Accounting

There is a significant difference between cash and accrual accounting, and not knowing the difference and its impact on a business can lead to severe consequences. The main difference between the two types of accounting is when revenue and expenses are recognized and recorded.

Cash Accounting records revenue when cash is received. A 50% down payment on a newly signed kitchen would show up as revenue on the income statement. With no expenses to record yet, the financials could reveal a sizable net profit. The pitfall for this kind of accounting is that it might overstate the health of the business. Under this scenario, the company could be cash-rich, lulling the owner into a false illusion that the business is profitable when in reality, the business may be losing money.

Accrual Accounting recognizes and records revenue when it is earned. Revenue recognized upon delivery of a product or service aligns with the associated expenses and services provided.

The accrual method provides a more accurate picture of the business’s overall health by including all revenue when earned and all expenses when incurred. This more accurate financial data places an owner in a better position to make sound business decisions and limits the risk of overpaying taxes.

Managing by Percentages

Managing a business by reviewing and looking at strictly numbers can be challenging. It can be easy to overlook a change in revenue or an increase in expenses when focused primarily on the numbers – or, worse, not knowing what the numbers mean. It also makes it difficult to compare one financial statement to another or understand the changes occurring over time.

A more straightforward method to manage is inserting a column into a financial statement where any line item amount is expressed as a percentage of the overall net revenue. Total revenue is listed as 100%, and cost of goods, gross profit and all other line items are expressed as a percent of the total revenue. This method makes it easier to analyze the performance of a business over time and compare it with peers or industry benchmarks.

Benefits of Knowing Your Financials

Your financials tell a story about your business, what is occurring at the moment, and a telling tale about your organization’s history. It’s important to be adept in reading, interpreting and using your financial statements as a guide to making wise business decisions.

There are many benefits to being financially savvy. First, you can protect yourself from possible embezzlement. Placing all your trust in a bookkeeper without having financial know-how creates exposure that is often hard to overcome.

Second, you can better measure your financial performance against others in a group, identifying weaknesses where your business can improve. Third, you can ask better questions of professionals so you can secure better advice. Fourth, you can set more intelligent and realistic goals. Fifth, you can furnish more confident leadership, attracting and retaining quality personnel. And sixth, knowing the financials like you know the designing of kitchens can make you a lot more profit!

Commit to gain a deeper financial understanding of your business. Invest in yourself to learn the financials, and the story conveyed. Financial knowledge comes with reward – realizing the full profit potential of the business and leveraging it appropriately.
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Dan Luck owns Bella Domicile in Madison, WI. He has been an SEN Member since 2002 and has led the SEN Leadership Team since 2018. Visit sendesigngroup/education for more information. Dan welcomes

questions and comments at [email protected].

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Homeowners Seeking Functionality, Style

NEWPORT NEWS, VA —As the nation approaches the year-and-a-half mark of the COVID-19 pandemic, homeowners continue to reevaluate their living spaces, “with many looking for ways to put the ‘home’ back in a more functional house.”

That’s the key conclusion of a major new consumer survey conducted by Ferguson Bath, Kitchen & Lighting Gallery in an effort to better understand how the global public-health crisis impacted trends in home renovation and updates. The survey, fielded this spring on behalf of Ferguson by G&S Business Communications, involved some 1,100 U.S. adults aged 18+, according to the Newport News, VA-based distributor of plumbing, lighting and related products.

The Ferguson survey, whose results were released in July, found that 64% of Americans made an update of some kind to their home, or to a room in their home, during the pandemic. The most popular reasons for the update included being tired of the home’s current style (34%) and needing to make changes for better functionality (32%), Ferguson reported.

The kitchen (47%) and the bathroom (44%) were the top choices when it comes to specific areas of the home people would want to redesign or upgrade based on spending more time at home during the COVID-19 pandemic. A growing number of Americans say they would want to redesign or upgrade their outdoor space (30% in 2021 compared to 23% in 2020), Ferguson reported.

Interestingly, the room people spent the most amount of time in last year compared to previous years was the living room (50%), with 33% of Americans working from home in their living rooms during the pandemic. A third (33%) spent more time in their bedrooms and nearly a third (32%) spent more time in the kitchen. Younger generations were more likely than older generations to say they spent more time in the bedroom and bathroom, but just as likely to say they spend more time in the living room.

“There are likely a number of reasons why the living room grew in importance over the past year, since it was used as a gathering place during quarantine, for home schooling and other activities,” Ferguson reported. “We may also see this trend, in part, because people who work from home often set up their workstation in their living rooms.”

Just over a third of respondents (34%) said they started working from home during the pandemic, Ferguson said. Within this group, a third said they have been working in the living room and a third have been working from an existing office, the company added.

Among other survey findings:

Among those who started working from home during the pandemic, 62% made changes to their lighting in their home office space. Americans prioritized functionality over aesthetics when changing lighting in these spaces. Twenty-eight percent changed their lighting to see their work/computer better, and 22% changed their lighting to look better on video.Americans also spruced up their office space in general during the pandemic, creating a more multifunctional space. Eleven percent put a coffee maker in their office and 10% installed a refrigerator to hold coffee creamer, water and other beverages for easy access.Nearly half of Americans say they would buy smart home products to make their lives easier (49%), while others say they would buy them to save time (32%) or to improve the energy efficiency of their home (31%).As an example of the desire for convenience and hygiene, 41% of surveyed Americans say they would like touchless faucets in their home. Almost a third (32%) would like a refrigerator that notifies them when the door has been left open. And although bidets haven’t traditionally been standard in America, 17% of Americans say they would like a bidet in their bathroom and 26% would like a bidet seat. A quarter (25%) said they want a smart toilet. Younger generations, not surprisingly, are likely to want these products and features (see graph above).
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Obstacles Linger, Even in Face of Uptick


Supply side challenges continue to hamstring both new housing and the residential-construction trade, even as both market sectors continue to exhibit significant 2021 gains. Among the key statistics and forecasts released in recent weeks by government agencies, research firms and industry-related trade associations were the following:

HOUSING STARTS & NEW-HOME SALES

Despite recent gains in housing production, concerns linger over weakening permit numbers, a slowdown in new-home sales and rising materials costs, the National Association of Home Builders said. Overall housing starts were pegged at a seasonally adjusted annual rate of 1.64 million units, according to the latest available figures, as strong demand helped offset supply-side challenges. Builders continue to contend with rising home prices and materials delays, as well as with shortages of buildable lots, a dearth of skilled labor and a challenging regulatory climate, said Robert Dietz, NAHB chief economist. “The weakening of single-family and multifamily permits is due to higher material costs, which have pushed new home prices higher since the end of last year,” Dietz said. “This is a troubling sign for future housing production (and) a challenge for a housing market that needs additional inventory.”

RESIDENTIAL REMODELING

Residential construction professionals experienced their busiest quarter since at least 2015 in the first three months of 2021, with confidence among remodeling construction and design firms running high, according to Houzz Inc. The online platform for home remodeling and design reported positive results for its “Q3 2021 Houzz Renovation Barometer,” a quarterly gauge of residential renovation market expectations, project backlogs and recent activity among businesses in the construction, architectural and design services sectors. However, the heightened activity is not without challenges, according to Houzz, which reported that supply chain delays, extreme weather patterns, rising product and material costs and labor shortages “continue to create major headwinds for the industry.” In a related development, annual gains in homeowner improvement and maintenance spending are poised to accelerate in the second half of 2021 and remain elevated through mid-year 2022, according to the Leading Indicator of Remodeling Activity (LIRA), released in by the Remodeling Futures Program at the Joint Center for Housing Studies of Harvard University. The LIRA projects that annual growth in home renovation and repair expenditures will reach 8.6% by the second quarter of 2022, with annual expenditures expected to exceed $380 billion.

EXISTING-HOME SALES

Existing-home sales, despite several months of declines, were up 22.9% from a year ago, and available supply has improved in recent months due to gains in housing starts and existing homeowners listing their homes, the National Association of Realtors reported. “Home sales continue to run at a pace above the rate seen before the pandemic,” said Lawrence Yun, chief economist for the Washington, DC-based NARI, which pegged the latest seasonally adjusted annual rate for resales at 5.86 million units. Total inventory was down 18.8% from a year ago, while unsold inventory is down year to date, from 3.9-month supply in 2020 to a 2.6-month supply at the same time this year, the NAR added.

APPLIANCE SHIPMENTS

Reflecting gains in new construction and residential remodeling, domestic shipments of major home appliances continued their rebound from the impact of COVID-19 in the first half of 2021, the Association of Home Appliance Manufacturers reported. According to the Washington, DC-based AHAM, an April-to-June spike of 23.7% over the same quarter a year ago was largely responsible for an overall year-to-date gain of 26.6% in major appliance shipments compared to the same six-month period in 2019. First-half gains were posted in all key product categories, including food preservation (+31.6%), home laundry (+27.7%), cooking (+24.1%) and kitchen cleanup (+17.4%), AHAM noted.

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Different Approach Delivers Local Vibes

San Francisco, CA — When you hear that your clients recently moved from Japan after having lived in Tokyo for two decades, it might seem logical to incorporate Asian influences into the renovation of their home to make them feel comfortable. However, Jeni Gamble knew they wanted a different approach.

“There would be no bamboo, no shoji,” says the founder/creative director and LEED AP/NCDIQ at gamble + design in San Francisco, CA, who worked in collaboration with Arrow Builders to remodel this home in the Presidio Heights neighborhood of San Francisco. “That would have felt too contrived. Instead, they were interested in learning more about their new city and creating a home that reflected that area. They also wanted to keep the renovation within the community, so they were also very interested in meeting and working with local artisans who could show them something new.”

Subtle, carefully crafted details

With a sophisticated design eye, Gamble’s clients wanted to transform the previously gaudy and heavily ornamented home into one that showcased a pared-down elegance and serenity imbued with subtle, carefully crafted details and custom pieces from California artisans.

“The home previously had a ton of layered ornamentation,” says the designer. “That may be okay for an old historic home. But for my clients’ home, with its more modern architecture, it just didn’t make sense. So, we stripped away the applied finishes and brought the home back to its original architecture.”

As such, gone was the hodgepodge of random, highly patterned tiles that made up the kitchen’s backsplash. Gone, too, was the painted blue floor – which was stripped and returned to its natural walnut state – as well as the overabundance of matching blue elements that overtook the room.


Jeni Gamble included materials and finishes that provide texture and depth, such as the Jura limestone countertops and custom white oak cabinetry that reinforce the feeling of nature. To highlight local artisans, she accented the cabinetry with custom knobs and pulls crafted by Marin County’s Alice Tacheny.

In their place, Gamble brought in materials and finishes that provide texture and depth, such as the Jura limestone countertops that reinforce the feeling of nature, along with the custom white oak cabinetry from local cabinet maker Bachmann Woodworking.

“We love working with white oak,” says Gamble. “It’s a staple for us because of its density. We also love it because it has a very fine grain pattern, which offers warmth when allowed to show through the stain. Often, we play with stain, but for this kitchen, rather than allowing the wood to take on a yellow cast, we purposefully lightened it to control the color palette. We also carried the oak throughout the rest of the home, using it for the dining room table as well as the staircase.”

The designer accented the lightened cabinetry with end panels and frames for the tall cabinetry, painted with Farrow & Ball’s deeply hued Hague Blue paint.

“Blue was everywhere in the previous kitchen,” she says. “Our clients do like blue; they just didn’t want so much of it, so we toned it down. The blue color also serves as a ‘bookend’ for the cabinetry. I often like to bookend, or sandwich, elements to give them a beginning and an end. Sometimes I use different materials or finishes. In this case,

I used the blue paint.”

Gamble also used the dark shade to draw attention to the custom niche she created within the refrigerator/pantry wall.

“We like to incorporate niches into our designs that can be used as coffee or tea stations,” says the designer. “They have become a signature feature for us. Carving out a space that can be used specifically for this purpose helps keep the counter clear so it doesn’t get cluttered. Often, people’s favorite part of the day is their coffee, so we like to celebrate it!”

To fulfill the desire to highlight local artisans, Gamble accented the cabinetry with custom knobs and pulls, crafted by Marin County’s Alice Tacheny. The blackened metal is on-trend with current kitchen design and matches the MGS Black Steel faucet and trio of peninsula pendants from Michael Anastassiades’ Brass Architectural Collection.

Outdoor Sanctuary

While the living room offers views of Presidio and the Golden Gate Bridge, the kitchen grants glimpses to the homeowners’ outdoor living space. Patio doors provide physical entry to the barbecue/seating area, while their transparent glass offers visual access to a large painted mural of a mountain range. Boasting calming shades of grays and whites, the mural also serves as artwork for the kitchen and gives the homeowners some privacy from their neighbors.

“Having a kitchen adjacent to an outdoor space is always coveted,” indicates Gamble. “For these clients, their outdoor courtyard is sheltered for barbecuing and is quickly accessible from the kitchen prep area.”
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Cabinets Plus Changes Name, Expands Franchise Effort

AUSTIN, TX — Cabinets Plus USA, the kitchen-related franchising operation headquartered in Austin, TX, has changed its corporate name to Cabinet Q as part of a nationwide expansion effort.

The expansion initiative, which launched last month, will enable the newly named Cabinet IQ to rolling out its franchise program, replicating its business model nationwide, the company said.

“The Cabinets Plus USA brand has been a robust and fast-growing fixture in the Austin, TX area (and) has become well known for its step-by-step system to provide quality, service and design in kitchen and bath remodeling,” said company owner Michael Hartel. “Strong demand for services has spurred our growth, and this name change better reflects our position as the most innovative cabinet and kitchen remodeling company, and now franchise opportunity.”

The rebranding does not affect any existing orders or projects, the company said, adding that corporate ownership, billing address, shipping addresses and invoicing information remain the same.

 

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Corsi Group Changes Ownership

INDIANAPOLIS, IN – The Corsi Group announces the transfer of company ownership from Pat Corsi, who founded the company in 1973, to Mark Earl. Corsi will serve as an advisor to The Corsi Group during the transition. The transfer was effective on August 31.

Pat Corsi, founder of The Corsi Group stated, “It has been my great pleasure and an honor to work with some of the finest employees, suppliers, reps, dealers and designers in the cabinet industry for the past 48 years. I know Mark will take the company to new heights, and I have every confidence that the management team will work well with his process-oriented approach.”

Earl, incoming CEO added, “I look forward to working with the Corsi management team, and helping grow this terrific group of premium brands. Pat has built a strong company, and I want to continue to build on his legacy.”

Earl is a strategic leader with deep experience in product development, strategic marketing, finance, sales and marketing, and operations, noted The Corsi Group. He has led companies from $20 million to $150 million in annual revenue. Most recently, he served as senior v.p., Americas for Nokian Tyres, a global tire manufacturer.

Terms of the sale will not be disclosed.

The Corsi Group has been building custom cabinetry for 48 years. The company’s two brands, Greenfield Cabinetry and Siteline Cabinetry, are distributed nationally to about 500 dealer/designers. All cabinets are built in the company’s two plants, located in Indianapolis, IN, and Elkins, WV.

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Sales Gains Projected for Bathroom Organization Products

CLEVELAND, OH — The growing number of bathrooms in U.S. households will continue to bolster opportunities in the $276-million bathroom organization products market, according to a newly released report by the Freedonia Group.

The analysis by the Cleveland, OH-based market research firm forecasted that sales of bathroom organization products will grow 1.5% per year through 2025, to a total market size of $298 million. Market growth will be relatively slow “because bathrooms are already a well-established segment of the home organization market, and growth will be coming off of elevated sales in 2020, when the COVID-19 pandemic heightened consumers’ investment in their homes,” Freedonia said.

Nevertheless, the company said, the market for bathroom organization products will be sustained by macroeconomic factors such as new home construction, renovations and existing-home sales, “all of which can open up new sales opportunities for suppliers of bathroom organization products by increasing the number and/or quality of bathrooms.”

“New homes are increasingly built with more bathrooms than are common in existing homes, expanding the number of available bathrooms in which consumers can install organization products,” Freedonia said. “The number of bathrooms per home continues to tick up, and this growth will be boosted, at least in the short-term, by a rise in the number of households looking for single-family rather than multifamily living situations.”

Design trends favoring large tubs and showers will also encourage consumers to better organize their bathroom storage, the research firm added, pointing to growth for bins, baskets, and totes, as well as shelving, modular units, hanging storage, accessories and hardware.

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